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Transportation Demand Management  

EMPLOYEE TDM PROGRAM BRANDING

Our client wanted design options and key messaging to help them encourage more employees to limit single occupied car trips. And, the branding for needed to respect and compliment the city's well-thought agency branding and style guidelines.

We ran a brand sprint for the City and County of Denver's Employee Transportation Demand Management (TDM) Program Branding. Our client selected internal stakeholders from all levels of city staff to participate.

 

Two hours of interactive and engaging collaborative work helped us develop a highly informed program brand. 

Deliverables:

  • One six-page style guide

  • Two designed digital assets

  • 10 icons

  • A message matrix

Client /HDR

End Client/City & County of Denver

Role/Branding & Messaging

Year/2022

TDM_brand_sprint_edited_edited.jpg
TDM_brand_digitalasset_edited_edited.jpg
TDM_brand_topopattern.png
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