
Transportation Demand Management
EMPLOYEE TDM PROGRAM BRANDING
Our client wanted design options and key messaging to help them encourage more employees to limit single occupied car trips. And, the branding for needed to respect and compliment the city's well-thought agency branding and style guidelines.
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We ran a brand sprint for the City and County of Denver's Employee Transportation Demand Management (TDM) Program Branding. Our client selected internal stakeholders from all levels of city staff to participate.
Two hours of interactive and engaging collaborative work helped us develop a highly informed program brand.
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Deliverables:
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One six-page style guide
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Two designed digital assets
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10 icons
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A message matrix
Client /HDR
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End Client/City & County of Denver
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Role/Branding & Messaging
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Year/2022


