Our client wanted design options and key messaging to help them encourage more employees to limit single occupied car trips. And, the branding for needed to respect and compliment the city's well-thought agency branding and style guidelines.

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We ran a brand sprint for the City and County of Denver's Transportation Demand Program Branding. Our client selected internal stakeholders from all levels of city staff.

 

Two hours of interactive and engaging collaborative work helped us develop a highly informed program brand. 

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Deliverables:

• One six-page style guide

• Two designed digital assets

• 10 icons

• A message matrix

Client /Colorado Water Conservation Board

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Role/Video script, production and post-production

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Year/2021