Active Transportation is . . .
ACTIVE TRANSPORTATION VIDEOS
Developed a set of six impact story videos for Kansas Department of Transportation to support community engagement for its first active transportation plan in 25 years.
Our creative concept centered the voices of a diverse set of Kansas residents around the state. Rather than scripts, we used video outlines and an interview approach so that the active transportation story subjects were comfortable and shared their authentic stories.
This video series won a TransComm award in 2021 against 152 entries from 37 states.
Deliverables:
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6 videos
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1 PSA video
Client /Toole Design Group
End Client/Kansas Department of Transportation
Role/Video script, production and post-production
Year/2020
Active Transportation is Life
Active Transportation is Fun
Active Transportation is Practical
Active Transportation is Freedom
Active Transportation is Impactful
Active Transportation is Community
Active Transportation PSA